Running a Blogsite

A blogsites is a powerful and affordable way to get found online. But what do you write about?  How do you find the words for what you do?  The answer: get some blogging support! Ideas for things you can write about, a sounding board, copy when you’re stuck plus free how-to guides.

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Get Started with Twitter

Twitter, tweeting, tweeple, twits… What does it mean for you and your business, and how do you go about learning the language?  We can get you started on Twitter, show you how to use it tell your story, and start to make connections with customers, clients and supporters.

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Get Found on Facebook

More and more people are using Facebook to make choices about things to buy, places to go, and brands to rave about. It’s a good idea to have a presence on Facebook to get found, make connections and tell your story. We can set you up and set you on your Facebook way.

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Help! I Can’t Find the Words!

Stuck for the words to tell your story online? Don’t worry: I’ll help you get unstuck (and write some of the copy if needs be). Whether that’s writing “about pages” for a website, blog posts, FB updates or 140 character tweets I’ll make sure you don’t stay stuck for long.

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Who are Highland Social Media?

HSM is run by me, Joanna Paterson. I've been working in social media for several years now, using blogs to promote my own teaching practice and building an international network of contacts, colleagues and clients online. This is my chance to pass on to you some of what I've learned about what works :-)

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What People Say

Besides being a skilled writer, Joanna has a great heart, the ability to connect with diverse people deeply and quickly, and an extraordinary talent for asking just the right question to move your thoughts in the right direction.
Brad Shorr
Joanna's value is as much in her enviable standing in social media circles as her expertise with words and understanding of writing for the web.
Claire Raikes
Joanna is an inspirational and highly skilled communicator and business person. She takes a collaborative approach and has a knack for helping people use words to convey their personal and business messages in a powerful way.
Yvonne Russell